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Executive Hiring Lab · Leadership Advisory · Scale-Up
Peter van de Graaff
Partner · Executive Hiring Lab · Amsterdam
- 25 Years as COO/CHRO
- Board-Level
- Brief-First
- Scale-Up Focus
Peter spent twenty-five years as a COO, CHRO and board member learning that most leadership problems aren't talent problems — they're clarity problems wearing a talent problem's clothes. He's run people strategy at a twenty-billion-dollar agribusiness, sat on the board of a $1.6 billion investment group, and co-founded the Dutch career consultancy trusted by KLM, Heineken and ASML. Now he runs Sercxi's Executive Hiring Lab from Amsterdam, refusing to open a search until the brief survives scrutiny. If your last hire didn't work, start with Peter, not the job description.
AMSTERDAM·EMEA·EXECUTIVE HIRING LAB·SCALE-UP
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Brief the mandate. Partner-led follow-up within 24 hours.