Chief Revenue Officer
SaaS CRO median tenure remains 18-24 months; the failure rate before the two-year mark continues to run roughly 60% across the cohort. EMEA CROs face dual pressure - boards demand AI-native pipeline metrics, FX headwinds compress EUR/GBP-denominated ACV.
ServiceNow's June 2026 VP CRM Sales EMEA opening (Dublin) signals quota-carry restructuring beneath the CRO layer, which historically precedes CRO change above.
Boards remain reluctant - HBR data shows 62% of companies see revenue growth decline or stagnate the year after a CRO change - but the displacement pace is not slowing.